MEET
AUNTIE PINK!

MEET
AUNTIE PINK!

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BREAST CANCER AI AVATAR

powered by
Breast Cancer Initiative
East Africa Inc (BCIEA)



I was created by Breast Cancer Initiative East Africa (BCIEA) to educate, empower and provide support for Breast Cancer in Rwanda.

I am Auntie Pink!


I am Auntie Pink!

The AI-powered digital twin of our founder, Philippa Kibugu-DeCuir — wise, warm, and here for you.

Auntie Pink is more than a friendly face — I am the digital embodiment of our founder’s 17-year journey pioneering breast cancer awareness and education in Rwanda. Powered by AI and guided by Philippa’s voice, experience, and compassion, Auntie Pink offers culturally relevant support to help every woman understand, prioritize, and take charge of her breast health. She’s your trusted companion on a path to knowledge, early detection, and healing — anytime, anywhere.


Your Friendly Breast Health Guide


Your Friendly Breast Health Guide



Your Friendly Breast Health Guide

From myths to mammograms — Auntie Pink keeps it simple.
Whether you're curious, concerned, or caring for someone else, Auntie Pink explains everything you need to know about breast cancer in a way that’s easy to understand and act on. No judgment, just love and facts.

What Auntie Pink Can
Do for You

What Auntie Pink
Can Do for You




What Auntie Pink Can
Do for You


Support. Remind. Educate. Encourage.
Auntie Pink answers your questions, reminds you to get screened, shares survivor stories, debunks harmful myths, and connects you to care. Think of her as a supportive aunt with medical insight and cultural understanding.

Support. Remind. Educate. Encourage.
Auntie Pink answers your questions, reminds you to get screened, shares survivor stories, debunks harmful myths, and connects you to care. Think of her as a supportive aunt with medical insight and cultural understanding.

Watch, Listen & Learn
with Auntie Pink


Watch, Listen & Learn
with Auntie Pink

Interactive, local, and unforgettable.
Experience Auntie Pink through animated videos, audio stories, WhatsApp messages, and comic books designed for all ages. She makes learning about breast health engaging and accessible — whether you’re online or offline.


Interactive, local, and unforgettable.
Experience Auntie Pink through animated videos, audio stories, WhatsApp messages, and comic books designed for all ages. She makes learning about breast health engaging and accessible — whether you’re online or offline.

Why We Created
Auntie Pink

Born from love. Built to empower.
For years, breast cancer has been silenced by fear, stigma, and misinformation. Auntie Pink was created to change that — to speak boldly, educate compassionately, and guide every woman toward early detection and care.

Powered by Community. Driven by Love.

The spirit of Auntie Pink lives in all of us.
Auntie Pink is not just a character — she’s a movement rooted in shared responsibility, radical empathy, and community-driven health. Together, we’re rewriting the story of breast cancer awareness in Africa.

How to Support!

Auntie Pink is our online spokesperson.
We utilize her for Awareness and Education messaging, activity updates and online campaigns on all of our channels which includes paid ad campaigns that spread our Breast Cancer Support Message. You can sponsor her to reach a wide audience starting at $5k USD per 3 months.

WATCH THE BEHIND THE SCENES OF HOW
AUNTIE PINK WAS CREATED AT OUR PARTNER
ALLSO's STOREFRONT!

WATCH THE BEHIND THE SCENES OF HOW
AUNTIE PINK WAS CREATED AT OUR PARTNER
ALLSO's STOREFRONT!

WATCH THE BEHIND THE SCENES OF HOW
AUNTIE PINK WAS CREATED AT OUR PARTNER
ALLSO's STOREFRONT!

"Watch how I was created with the help of the amazing ladies at ALLSO. They worked their makeup magic to make sure I looked my
best for you! "

FAQ

Who is Auntie Pink?

Auntie Pink is the AI-powered digital twin of our Founder, Philippa Kibugu-DeCuir—breast cancer survivor, educator, and advocate. Built with deep cultural understanding and medical insight, Auntie Pink provides guidance, answers questions, reminds you to get screened, and helps you navigate breast cancer awareness and care.

What can Auntie Pink help me with?

Auntie Pink creates content that answers questions about breast health, screening, and breast cancer in a simple, culturally respectful way. She can remind you when it’s time for a breast check, share inspiring survivor stories, debunk harmful myths, and connect you to trusted resources, support groups, and care providers.

Is Auntie Pink a replacement for a doctor or nurse?

No. Auntie Pink is here to support—not replace—medical professionals. She is your friendly, informed guide who helps you prepare for medical visits, understand your options, and feel more confident about your breast health. Always consult a qualified healthcare provider for diagnosis or treatment.

Who is Auntie Pink?

Auntie Pink is the AI-powered digital twin of our Founder, Philippa Kibugu-DeCuir—breast cancer survivor, educator, and advocate. Built with deep cultural understanding and medical insight, Auntie Pink provides guidance, answers questions, reminds you to get screened, and helps you navigate breast cancer awareness and care.

What can Auntie Pink help me with?

Auntie Pink creates content that answers questions about breast health, screening, and breast cancer in a simple, culturally respectful way. She can remind you when it’s time for a breast check, share inspiring survivor stories, debunk harmful myths, and connect you to trusted resources, support groups, and care providers.

Is Auntie Pink a replacement for a doctor or nurse?

No. Auntie Pink is here to support—not replace—medical professionals. She is your friendly, informed guide who helps you prepare for medical visits, understand your options, and feel more confident about your breast health. Always consult a qualified healthcare provider for diagnosis or treatment.

Visit Breast Cancer Initiative East Africa

VISIT US

© Breast Cancer Initiative East Africa Inc (BCIEA) 2025

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